Support > Settings > Integration > Google Merchant Center

Google Merchant Center

Google Merchant Center (GMC) is an official Google merchant tool for merchant to provide shop and product information to Google and make it available to users across Google. That means your shop and products are available to users when they search on Google.

eshopland platform applies the Content API approach to connect with Google Merchant Center. Merchants are only required to upload the Content API Key during the initial setup, your product data will then be auto updated to Google whenever you add, edit or delete products on your online shop, no need to do it manually every time.

Google Merchant Center feature is only applicable to specific service plan users; free-trial plan is not eligible to this function. For more details, please refer to our Pricing.

1. Sign up for Google Merchant Center.

You are required to have a Google account (like Gmail) to sign up for Merchant Center. If you don’t have a Google account, go to accounts.google.com and create an account first.

If you are going to manage Google Ads by yourself, you are recommended to use the same Google account to sign up for Google Merchant Center.

Go to Google Merchant Center and Get started.

Enter your shop’s website and Continue.

If you accept the terms of Google Merchant Center, press Create a Google Merchant Center account.

Enter your Business Name and Registered Country (or Region) and press Continue to Merchant Center.

Your account is almost ready, press Continue.

2. Set up Google Merchant Center Account.

Show products on Google

Press Continue.

Add business details

Enter Business address and Save. You can enter “00000” as the Postal/ZIP code for Hong Kong.

Verify your Phone number, you can choose to verify your phone number by receiving sms text message or by phone call.

Verify & claim website

Copy the HTML tag generated for your website: <meta name="google-site-verification" content="xxxxxx" />

Go to eshopland Admin Panel > Settings > Integration,

Enable Third Party Integration – Google,

Paste the HTML tag onto the Verify Ownership blank and Confirm .

Then, return to the Verify & claim website page on Google Merchant Center to Verify website.

You will receive a “Verified” email from Google.

Next, Claim website.

When you have claimed ownership of your website successfully, press Continue.

Set up shipping

Enter the shipping services and fees your online shop will offer.

Add products

Select Add multiple products at once.

Since eshopland applies the Content API approach to connect with Google Merchant Center, you are required to select “Add multiple products at once” in order to enable the auto product data update feature.

Select the countries/regions where you want to show your products on Google.

Select Language.

Select Free listings.

Continue.

The following steps are very important; you are highly recommended to understand the operation steps thoroughly first.

Enter the Primary feed name. Primary feed is the feed which your auto update content come from. This name is for your own reference only and will not be disclosed to the public. For example, if you enter “eshopland”, you can easily recognize the products’ source.

Select Content API, then Create feed.

Now, Google will need to verify it’s you and you will be required to sign in your Google account.

Create API key.

Accept Google Cloud Platform Terms of Services.

Accept Google APIs Terms of Services.

Google will auto create a Content API for your shop, which is a file named as “content-api-key.json”. The file will be auto downloaded onto your computer.

Please locate the file (e.g. in the “Downloads” directory) as you will have to upload it onto eshopland.

Please keep the Content API safely.

Please do not rename the Content API file.

Copy your Merchant ID.